Friday, March 6, 2009

JoFit: A Great Fit for All Athletes


Jofit was developed for female athletes by a female athlete. Style, comfort, color, fit and function make Jofit wearable on and off the course, gym and tennis court. Jofit founder Joanne Cloak launched the initial golf line in 2007, and found that other female athletes were also searching for the Jofit “fit”. As Jofit grows, the apparel company continues to support the athlete in the female, as well as the female in the athlete. Jofit slims, lengthens, flatters and performs. Fit, fun and fashion come together with the sporty line of Jofit.


What we love

The Berry Plaid Capri. This adorable plaid capri has a slimming wide waistband and plenty of pockets including two zippered side pockets that keep the design sleek. The pants have the Jofit signature three dot logo in silver at the bottom of the pant. The silver dot theme is also on the snaps of the pants.


The Berry Fade Sleeveless shirt. This performance shirt is made with a technical fabric called JoDry which has a moisture wicking, quick dry property. The shirt is done in a fun fade print that softly blends one color into the other. The Jofit silver dots are found on the bottom of the shirt and also adorn the zipper pull.


Golfability

Jofit takes pride in being a women’s athletic line. The Jofit tops are cut longer for a full swing (no belly showing here), and the bottom garments are fit for comfort and movement with a slimming style. The fit is generous enough to be comfortable, but fitted enough to be flattering.


Also check out

More items from the Berry Berry Collection, including the Black Argyle Vest with zipper. The website also has the Charlie Brown Sweater with a creative take on a classic argyle pattern.


Where to Buy

www.jofit.com


(Photos from the Berry Berry Collection

Image #1 – Black Vest with White Pocket Polo and Black Pant

Image #2 – Jo Sleeveless White with Berry Plaid Capri)

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