In 2004, LIJA (a play on the word “leisure”) was born to respond to this broadened market. Hipp, originally influenced by European trends and West Coast style, is setting her own trends now as one of North America’s hottest sportswear designers. This year’s extensive collections were inspired by the glamour of Hollywood’s Golden Age and the innocence and femininity of the American spirit.
What we love
The Glitzy Bette Skort has a hip metallic sheen, but remains soft and flexible for the course. It has two front slash pockets and gathers along the front waistband with a flattering low-waisted fit. This glam skort will make you shine on the course, regardless of your game.
The Smooth Gable Mock Neck. This tiny cap-sleeved shirt has three layers of ruffles at the neck and small mock collar. The unfinished edges make the top sophisticated and not too frilly. Throw on a pair of jeans and heels and head out on the town. Short on time, just add heels to the outfit and go.
Golfability
Despite branching into three new categories (active, leisure and tennis), LIJA continues to reflect Hipp’s original golfing interests. The silhouettes in the LIJA line are flattering but also effective on the course. The glitzy metallic fabrics in the collection are soft and pliable allowing for a wide range of movement. The proper pockets and stretch keep this trendy line active.
Also check out
LIJA offers some playful patterns for the course. Check out the Rosebud skort and short, and the Ziggy skort and short which sport a modern take on argyle. The Icon Leather belt is another winner.
Where to buy
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